VIP Customer journey branding

The Anthony Joshua vs Andy Ruiz fight, New York City was one of the must-see events of the sporting calendar. As an official fan travel provider, Sportsworld – working in partnership with JD Sports – needed an engaging B2C advertising campaign to drive sales and to provide complete fan travel branding to ensure customers enjoyed a VIP trip of a lifetime.

Official branding included: Airport check-in desk, pull up banners, staff uniforms, boarding steps entering plane, plane decals, aircraft entrance floor mats, welcome screen, headrests, VIP gift bags, luggage tags, cutlery holders and cups, VIP passes and wristbands for the event afterparty and bespoke Vinal door wraps for the venue.